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These services are commonly referred to as Highly Adaptive Cybersecurity Services . To inform the general public on how to protect themselves online, Public Safety Canada has partnered with STOP.THINK.CONNECT, a coalition of non-profit, private sector, and government organizations, and launched the Cyber Security Cooperation Program. They also run the GetCyberSafe portal for Canadian citizens, and Cyber Security Awareness Month during October. In April 2015, the Office of Personnel Management discovered it had been hacked more than a year earlier in a data breach, resulting in the theft of approximately 21.5 million personnel records handled by the office. The Office of Personnel Management hack has been described by federal officials as among the largest breaches of government data in the history of the United States. In software engineering, secure coding aims to guard against the accidental introduction of security vulnerabilities. This can be especially difficult for smaller org

Requires extensive research into the behaviors, interests, and habits of the brand's target market. One of the major changes that occurred in traditional marketing was the "emergence of digital marketing", this led to the reinvention of marketing strategies in order to adapt to this major change in traditional marketing. Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'. Worldwide digital marketing has become the most common term, especially after the year 2013. Content marketing is a great avenue for people who enjoy writing and/or video and audio production. Social platforms can be used to promote brand events, deals, and news. Online public relations - The use of the internet to communicate with both potential and current customers in the public realm. Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. A social media analy